Bradford Hospital’s Charity revealed its new brand identity last week after careful consideration of charity’s mission, values and changing health care sector.
This strategic move is aimed to reflect the organisation’s commitment to adapting to the evolving healthcare landscape and ensuring a continued positive influence on patients, families, and healthcare professionals, not only in Bradford but beyond.
The charity’s future strategy revolves around growth, which includes the recruitment of professional and dedicated fundraising personnel to increase income and expand their projects.
Sharon Milner, Charity Director, expressed, “Over the years, we have witnessed remarkable advancements in medical care, changing patient expectations, and the emergence of new technologies. In response to these shifts, we felt it was time to refresh our brand to better align with our vision and mission for the future.”
This transformation was made possible through a development grant from NHS Charities Together, awarded to Bradford Hospital’s Charity.
Image: Bradford Hospital Charity Twitter
This grant has empowered the charity to modernize and strengthen its work, with a new website being a prime example, designed to facilitate more effective engagement with both current and future donors.
Key elements of this rebranding initiative include:
Modernised Logo and Visual Identity: The new logo represents a modern and dynamic spirit, blending authenticity and professionalism. It symbolizes the charity’s dedication to improving healthcare outcomes while embracing the future.
Updated Mission and Values: The mission has been refined to emphasize the commitment to advancing patient-centred care and supporting staff while enhancing healthcare services and environments wherever possible.
Enhanced Communication: The rebrand will enable more effective communication with supporters, partners, and the community. The charity will continue to share stories of hope, progress, and the impact of their work in a more engaging and professional manner.
Expansion of Work Area: As part of their commitment to growth, the charity plans to expand its team, allowing for the delivery of more initiatives to address emerging healthcare needs in Bradford and the surrounding areas.
Image: Bradford Hospital Charity Facebook
Bradford Hospital’s Charity expressed its excitement about embarking on this journey alongside supporters, partners, and the Bradford community.
The rebranding process was a collaborative effort, with heartfelt gratitude extended to the dedicated staff who supported the transformation. Looking ahead, the charity remains steadfast in its mission to make a positive difference in healthcare and is confident that the new brand will empower them to achieve even more for the community, patients, and staff.
For more information about Bradford Hospital’s Charity and its rebranding journey, please visit their new website at www.bradfordhospitalcharity.org.
