UK charity Human Appeal announced the launch of its 9th national annual Wrap Up winter clothing donation campaign with a total of 7 cities taking part.
Now in its 9th year, the Wrap Up campaign is a call to action for those who are able to donate winter clothing they no longer need. In partnership with Hands on London and Safestore, donations will be distributed among the UK’s most vulnerable communities, including women and children in shelters, refugees, and those experiencing homelessness to help them keep warm this winter.
Reports have found that absolute poverty levels are expected to rise this year, driving an additional 800,000 into poverty, with child poverty continuously increasing. Donations to the Wrap Up campaign are increasingly vital for those in need.
Due to the ongoing cost of living crisis, alongside coat donations Human Appeal are calling on the public to donate other winter items, such as hats, jumpers, scarves and gloves.
Last year, over 12,000 items of winter clothing were donated across the country. This year Human Appeal are hoping for their biggest Wrap Up yet, with the goal of reaching 15,000 donations.
Zaheer Khan, Director of Fundraising at Human Appeal, commented: “Wrap Up is one of our biggest campaigns of the year in the UK, and we’d like to extend our gratitude to our partners Hands on London and Safestore for storing and distributing donations.
“Every year, we ask the public to donate their unwanted winter clothing to a worthy cause. This year, our efforts are amplified by the ongoing cost of living crisis, which we expect to increase demand for winter clothing. At Human Appeal, we ask anyone with spare winter clothing to donate to someone in need this winter.”
The Wrap Up campaign will take place across Birmingham, Bradford, Glasgow, Leicester, London, Luton and Manchester. Wrap Up will run from 21 October to 11 November.
