Non-essential retailers in England re-opened to the public this week. In order to ensure they continued to serve their customers, there was one stipulation – that they abide by government guidance to keep them ‘Covid-19 secure.’

This means ensuring social distancing and regular hygiene procedures are carried out, not just for customers but staff too. Regular disinfecting of surfaces, hand washing, reduced customer flow, clear signage on distancing and direction – it’s all part of the ‘new normal’ for retailers.

Sajid Khan, who runs fashion boutique Ziba Collections shared how he has been preparing his business for Covid-19 When the pandemic struck, Sajid initially closed his fashion boutique which is based on Elswick Road, Newcastle, but has been keeping in contact with his customers via his social media.

Due to being in business for over eight years, Sajid has built up a loyal client base and this has helped him reach customers virtually and online, keeping them informed about his business plans.

“Like most businesses we were worried when we were forced to close our business in March, however safety is of paramount importance and we are lucky we have loyal customers who trust us and are ready to support us.

“We are very excited about opening and although our shop is clean and tidy anyway, we are following the government guidelines to ensure our customers can be assured of a safe shopping experience. “We have sanitized and cleaned extra to make sure our customers are safe.

“We are following social distancing measures and asking customers to keep 2-metre distancing when shopping. “We are only allowing three individual customers at a time only or a family of any size living in the same house is allowed.

“We have marked our store with stickers on doors and the floor about 2 metres safe distance.”

Sajid is looking forward to meeting his customers and being back to making people feel and look good. He said it has been hard getting his risk assessments in place and making changes to his business, but it’s worth it to see the smiling customers and to be back at work.

 The government has published COVID-19 secure guidance to support businesses to reopen and for workers to feel confident, safe, and empowered to return to work.

If you run a business and would like to know which of the coronavirus support schemes you are eligible for, you can use the business support finder tool business-coronavirus-support-finder It takes just minutes to complete and will help you easily find support for your business.