- Advertisement -spot_img
15 C
Bradford
Monday, June 27, 2022

Leeds digital and print agency set to double in size this year

A print, digital and web marketing agency is set to double in size this year following its fifth anniversary.

A digital, print and web marketing agency in Leeds is set to double in size followings its fifth anniversary.

Ideas that Work has a team of three people and is set to expand with the company hiring three more people to join its graphic design and marketing team in the coming weeks.

The business, which marked its fifth anniversary in January, works across multiple sectors from finance to charity, education and hospitality, providing complete design and branding solutions from traditional leaflets and flyers to responsive and interactive websites.

Mrs Kaur launched her business in 2017.

The company’s founder, Dally Kaur, 37, is originally from Leicester but completed her BA in Visual Communications from the University of Leeds and moved permanently to the city in 2009 after marrying her husband.

After working at Ideas for seven years, progressing her way up to studio manager in the space of 18 months, Mrs Kaur was presented with the opportunity to buy out the business, acquire its assets and rebrand it into a new venture.

Mrs Kaur, said: “I am from Leicester, but I studied visual communications at the University of Leeds. Once I graduated, I moved back to my hometown for a couple of years where I started as a junior graphic designer at a national printing company.

“I’ve loved art since I was a child, I’ve always loved drawing and painting. When I was about 12, I found out what graphic design was because I was obsessed with advertising. I was consumed by packaging, advertising, and billboards.”

Ms Kaur was surrounded by entrepreneurs as a child, with her mum working for herself as a seamstress alongside her main job and her dad owning a business, but she says she didn’t have anyone to look up to within her community in the creative sector.

“Luckily, my parents were incredibly supportive of my decision, they never really questioned me or pushed me into doing something that I didn’t want to do, I am incredibly lucky to have parents who are supportive and wanted me to do something that would make me happy.”

She added: “At that time, I wasn’t surrounded by people in my family or community that was doing art, design, or media. Today, you see a lot of people from our community taking on these roles but back then I didn’t have someone to look up to as a role model in the creative industry.

“It was like going into the unknown, but I knew I was talented and would be able to make something out of it.”

She also mentioned: “Not having that representation was difficult. A lot of my friends were taking academic subjects, they were following career paths in medicine, finance and the legal sector.

“Luckily, my parents were incredibly supportive of my decision, they never really questioned me or pushed me into doing something that I didn’t want to do, I am incredibly lucky to have parents who are supportive and wanted me to do something that would make me happy.

Mrs Kaur’s parents were incredibly supportive of her decision to go into the creative industry.

“I know there were people in the community and my friends’ parents who would say ‘what do you mean she is studying design? Get her to do something useful, there are no jobs in design,’ but my parents never let that get into their heads and understood that I would give it my best shot.

“Owning my own business was always on my radar, when I was sixteen, I had Saturday retail jobs and I always ended up progressing into supervisor roles so I thought I could progress even further than this and own my own company one day.

“My mum who is retired now was a seamstress and she worked for herself for many years as well as my dad owning his own business. It was almost in my blood.”

Taking a slight dip during the pandemic, like many other businesses, especially in the creative industry, Ideas That Work has grown overall year on year and has successfully transitioned from traditional print media to being a digitally inclusive brand.

The businesswoman added: “The business has existed for five years, two of those during the pandemic; the business is growing, we do a lot more in the digital space. We worked in print and marketing, but websites have become a large part of the business since I became director of the company.

“Overall, the business is going strong since we established five years ago. We are doing a lot of networking, putting on events, working across various sectors including start-ups, helping to bring their ideas to life through branding and marketing.”

- Advertisement -spot_img

Latest News