The gaming industry has seen a surge in popularity during the pandemic as more people turn to gaming for social connections and escapism, and developers continue to work remotely.

Bobby Thandi, Founder and CEO of XR Games, an award-winning virtual reality (VR) and augmented reality (AR) game development studio based in Kirkstall, Leeds, is excited to see VR becoming more mainstream after launching the business in 2017. He anticipates the industry launch of Oculus Quest 2, an advanced all-in-one VR system, will help the business attract more investment.

Since 2019, Bobby has been working with his dedicated Growth Manager, Martin Kennedy, at the Leeds City Region Enterprise Partnership (the LEP) to keep informed of the latest advice and funding available to help his business grow.

“When running a business, every day, you will encounter obstacles you need to overcome. Whether that be product, funding, or people issues”, says Bobby.

Through the LEP Business Support Service, the entrepreneur has received advice and guidance on business rates, hiring apprentices, skills courses, sustainable travel support for his staff and funding for new equipment.

Commenting on the support received from the LEP, Bobby said:

“Not only has Martin helped us save thousands of pounds, but he also provides smart and strategic advice. I highly recommend every local business to get in touch with the LEP to see how they can help your business grow to the next level”.

As XR Games continues its growth journey, winning more projects, hiring more staff, and gaining key partnerships with large tech firms from Silicon Valley are all on the horizon.

To learn more about the support available through the LEP Business Support Service for early-stage and established businesses, visit | email | call 0113 348 1818