Actress Nina Wadia is among a number of celebrities urging people to have a ‘heart to heart’ about blood and organ donation.

The number of people from BAME backgrounds receiving and donating life savings organs has reached record levels over the last few years. Now the heart to heart campaign, aims to increase that number supported by Tropicl Sun.

The campaign aims to reach people in the kitchen and around the dinner table to spark conversations about blood and organ donation. Tropical Sun’s packets of rice and tins of jackfruit will feature NHS calls to action as well as powerful real life stories of those whose lives have neem impacted by blood or organ donation.

The campaign aims to reach people in the heart of the home: the kitchen and around the dinner table, with the hope of sparking life-saving conversations about blood and organ donation.

Featuring on Tropical Sun’s packets of rice and tins of Jackfruit are the NHS’ calls-to-action prompting conversations around blood and organ donation. They also feature powerful real-life stories of people whose lives have been directly impacted by blood and organ donation.

Nina is one of those. Her mum lived with kidney failure and daily dialysis for many years, until eventually a suitable donor was found. She says the donor gave her precious extra time to spend with her mother.

“What greater gift can there be of knowing that you can be responsible for saving somebody – or several people’s lives? Or giving a child extra time with a parent, or a parent extra time with their child?” She said, “Please don’t wait, find out more about blood and organ donation and have the conversation with your loved ones today.”

Other supporters include Ricky Whittle, best known for his role in the TV series American Gods, boxer Michael Page, rapper and comedian Doc Brown and celebrity hair stylist Errol Douglas MBE.

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