Karishma Vijay has been crowned the latest winner of The Apprentice, securing a £250,000 investment from Lord Sugar for her skincare brand, winning over the boardroom with a blend of authenticity, humour and sharp business instinct.
In a final that showcased two very different but compelling pitches, 21-year-old Pascha Myhill delivered what Lord Sugar described as an “impeccable” performance, impressing with his confidence and clarity in the buoyant healthcare recruitment market. Despite acknowledging the strength and growth of that sector, Lord Sugar ultimately placed his bet elsewhere.
Turning to Vijay, Lord Sugar admitted caution, describing skincare as a “slippery industry” given his previous experience. However, he also noted his continued interest in the sector, and it was Vijay’s presence as much as her proposition that sealed the deal.
Industry experts were equally taken, describing Vijay as “highly investable”, with one remarking they would “buy anything she had to sell” a testament to her natural credibility and connection.
Her light-hearted personality also stood out in the boardroom, with Lord Sugar joking that she could “get a part-time job as a comedian”, highlighting the charisma that set her apart throughout the process.
Vijay’s journey reflects more than just a business win. Having recently announced her engagement, the victory marks a defining moment both professionally and personally, signalling a new chapter filled with opportunity.
As Lord Sugar’s search for his next business partner comes to a close, all eyes will now be on Vijay as she takes her brand forward, backed by investment, belief, and a growing wave of support.
She won with humility. She led with authenticity. And now, she steps into the spotlight. All the best to Lord Sugar’s new Apprentice.
