Bradford Council has launched a campaign aimed at improving school attendance rates.
The campaign, called ‘Every Day at School’ promotes the importance of regular school attendance for pupils across the Bradford district. It is designed to encourage parents and carers to get their children to school every day so they can succeed in school.
The campaign has launched to coincide with the return to school for the new academic year but will run all year on social media, poster sites and digital displays and digital advertising vans.
Councillor Imran Khan, Bradford Council’s executive member for education, employment and skills, said: “Regular school attendance plays a vital role in children’s education. We know that attendance is linked to attainment.
“We want all pupils across Bradford district to do well, and going to school every day is really important if they are to achieve.
“Our goal with this campaign is to remind parents that every day in school has a positive impact on their child’s future. All parents want their children to succeed, but sometimes they think that missing the odd day here and there doesn’t matter. Every missed day of school can harm a child’s chances of achieving success. So, we want to encourage parents to make sure their children are in school every day that they are well so that they can reach their full potential.
“The majority of parents do ensure their children attend school regularly, but our attendance rates in Bradford district are lower than we would like and we are keen to drive them up and improve our young people’s life chances.”
More information about the importance of school attendance and tips and advice on getting children to school regularly can be found on the council website at bradford.gov.uk/attendance.