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Tuesday, May 24, 2022

New body launched to make Bradford’s evening economy stronger

The aim is to make Bradford more exciting after 5pm.

Representatives of every sector involved in Bradford’s evening and night-time economy came together in a unique drive to make the city a more exciting and enjoyable place after 5pm.

A new membership body – called Bradford at Night – is being set up with its own board of voluntary directors and a dedicated coordinator to dramatically improve Bradford’s after hours offer.

For the first time, it will see every sector – cafes, restaurants, nightclubs, pubs, bars, retail, hotels, entertainment venues and leisure destinations, as well as police and security staff – working together to make the quality of its evening experience a key focus of the city’s post-Covid revival.

The body will focus on ensuring the quality of the night time experience in Bradford.

It has been brought together by Bradford Business Improvement District (BID) but will operate completely independently with its own constitution and aims and objectives, with the support of the BID.

Alison Lowe OBE, the Deputy Mayor for Policing and Crime (DMPC) in West Yorkshire, is Patron of the new organisation, which was formally launched before an audience of invited guests at the Midland Hotel.

Bradford at Night Director Dave Downes said: “Bradford is going through a very exciting period – with the City of Culture 2025 shortlisting and important new venues such as Bradford Live and the Darley Street Market opening soon – and there can be no better time to grasp the opportunity to revolutionise the city’s evening and night-time economy.

“It is vital to the future success of the city centre that it grows and thrives and we want to help develop and support our night-time offer to ensure there are excellent operational procedures and partnerships working in place.

“We want to create an ambitious forward-looking and inspirational city at night with high-class entertainment, varied businesses and investment opportunities that will bring about regeneration and economic growth over the years to come.

“A huge amount of work has already gone into pulling together all the strings involved in Bradford at Night and we believe every sector is ready and willing to work in partnership to bring about a dramatic change in the quality and diversity of the city’s after-hours offer.”

A long list of exciting projects, to be overseen and managed by Bradford at Night, is already underway, including the launch of monthly meetings for member groups for Hoteliers and Entertainment destinations and the relaunch of Pubwatch, a scheme to provide a safe, secure and responsible social-drinking environment in Bradford city centre pubs.

Bradford at Night will have its own website, including resources for members, dedicated to promoting the city centre and everything that goes on within it after 5pm.

The body will also be organising events to bring people into the city centre, including a Foodie Fortnight and Live Music Weekends.

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